movies really do suck

In previous years, he said, "you could still count on enough people to come whether you failed at entertaining them or not, out of habit, or boredom, or a desire to get out of the house. You had a little bit of backstop."

"It wasn't like the last crop of summer movies were that much better than this summer," said Mr. Shmuger... (meaning they were just as crappy - my note)

Mr. Lynton said he would focus on making "only movies we hope will be really good." (meaning they make some now that they don't hope will be really good?)

At Universal, Mr. Shmuger said he intends to reassert "time and care and passion" in movie production. Some of his own summer movies, he conceded, should never have been made.

He declined to name them.

Taken from the NY Times article on declining ticket sales. Surprisingly, they didn't blame piracy, like they usually do. (Darn, losing job security)

What would be ideal is if everyone didn't go to the theaters, and just waited for the DVD to come out. Then, you could watch it in the comfort of your own home (and you can pause when you need to go to the bathroom) for a fraction of the price (assuming you don't watch movies alone). AND, because nobody watched it in the theaters, everyone will talk about it when the DVDs get released, not before. So, it's not like you're missing out.

Sadly, this will likely end up an unobtainable dream, just like people boycotting gas stations for a day so the price will drop.